5 Ways Digital Marketing is Changing How People Use the Internet

Digital Marketing evolving

Digital marketing is fast growing and it will continue to grow at a remarkable exponential rate.

What is means:

Nearly 80% of Business both online and online may depend on digital marketing for advertising and growth.

Here is how Digital Marketing is Evolving

Number 1). User Interest

According the Neil Patel Digital marketing is changing drastically. And sadly, you aren’t going to like a lot of the changes.

And no, I don’t mean change from a competition standpoint. You already know that each year marketing gets more expensive and more competitive. That’s just a given.

Digital Marketing Graph By Neil Patel
Image By: Neil Patel

Just look at the graph above: that’s Google’s annual revenue. As you can see, during the last recession, Google made more and more money. They didn’t even have a down year.

If you want to beat Google, you have to shift your mindset. It’s not about understanding Google, it’s about understanding users.

Neil Patel

Now if you look at the latest algorithm updates, they are getting more complex and harder to beat. And it’s because technology is evolving so fast.

Google no longer has to just look at metrics like content and backlink count to figure out if a site ranks well. They can look at user metrics, such as:

  • Are users spending more time on your site than the other ranked sites on Google?
  • Are people bouncing off your site and heading back to the Google listing page?
  • Are your brand queries increasing over time? Or do people not see you as a brand?
  • Do people find your site more appealing… in other words, is your click-through-rate higher? Read Full Articles Here→→

Number 2). Digital Transformation

According to Digital Marketing Institute, the  rise of the internet and the proliferation of digital, not just as a technology, but as a media format, have had some profound and unexpected effects on 21st-century life.

While everyone expected that digital technology would make things faster what few people correctly predicted was the social impact that digital media, combined with online connectivity, would have.

Digital Marketing evolving

Number 3). Data Is King in Digitization

The single, biggest ‘blind spot’ in marketing prior to digital transformation was the lack of high quality, actionable data for marketing experts to make decisions. Once a poster for a subway station was created, or a commercial for television was produced, there was no accurate way to engage the effectiveness of that marketing content. How many people saw that subway poster? How many people watched the commercial on television, let alone went out and bought the product strictly because of it?

Read Full Articles Here→→

Number 4).Automation Increases Pro-activity

Timing can be critical when it comes to influencing a purchasing decision. A consumer may be ‘on the fence’ about making a purchase, even getting so far as to take the preliminary steps to make a purchase, only to stop right at the shopping cart phase, before committing to an actual purchase.

Automation combined with metrics means that consumer behavior is being tracked, it can be addressed without necessarily requiring a human to supervise the activity and be lucky enough to catch it and react to it in time. Digital transformation now means that when certain data or actions are recognized, the software can act upon those conditions to send emails or personalized responses quickly, without needing to notify a human agent to act on a time sensitive issue.

This type of automation is now increasing as chatbots even take on the role of basic customer service support for simple tasks, improving marketing response and productivity. Read more

Number 5). Consumers Benefits

Webfx Reports that 4.2 billion people use the Internet? This means there are a plethora of people on the Internet looking for your products or services. That makes the benefits of Internet marketing to consumers (and businesses) immense.

But, how does Internet marketing benefit consumers?

On this page, we’ll tell you how consumers benefit from advertising and strategies you can use to market to consumers. If you need help creating a strong Internet marketing campaign, call us today at +2348052305886 we’re also available on whatsapp to speak with a strategist.

Regardless of the type of Internet marketing you choose for your business, you’re making yourself more visible and accessible by putting yourself out there. The best part is that you can start small with just a few focused objectives and then grow to optimize your site in other ways, especially since most of these strategies only require an investment of time. Read Full Articles Here→→

What do you think?

Written by Paul

Expert in Digital Marketing, Video Animations, and Business Strategic


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