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Hello Pajoners in this article today I want to share with you how I was able to start a fashion house without a startup capital.

You all agree how lucrative Fashion designs and tailoring business has become in recent time.

Most average age in Nigeria wants to have his or her own fashion line, but the big questions is how many people have the start up capital to set up a fashion and tailoring shop.

if You are one or the type that loves fashion/tailoring business with the right capital to scale it, then you have a Good news Today!

As I will be showing you exactly how I start my Fashion/Tailoring Business Without a Capital.

Let’s Dive Right In

How I Start s Tailoring Business in 6 Steps

Before Starting a tailoring the business I had no Money but my biggest commodity then was the Passion I have for the business.

and this goes like this!

1). Identify your target Audience

I started by identifying the type of people I will be selling the products to, it wasn’t very had for me because I was working in a company with little above 70 staff.

I quickly study how they dress and where I can improve in their dressing culture.

When I was done with this, Move to the next step I will talking about (just keep reading).

2). Scout For a Good Tailor in Your City

I went to study few tailors around including the one that handling my sowing at that time, at the of the day I made a note of few tailor i like their finishing.

Few days later I approach them to to stride a strategic partnership deal, most of them like the idea because I made a good offer (moreover some are good by lack marketing skills) which is very common with tailors.

3). Product Know is very vital in Tailoring Business

In every business product knowledge is key, because that is the foundation to which you make your sales, imagine going to market a product you know nothing about. chances are you can’t answer any of the product related question correctly and you will end up loosing the customer.

So I went to the market to make my research, at the of this task I was able know the difference in clothing materials and their prices.

Before we move to the next step lemme give you a little back story, I was already a head of marketing the company I was Working at that time, so marketing the tailoring product is as easy-flight for me, I know how to run online adverts.

4). I started aggressive marketing

I made a collections of good sample of made cloth and started advertising them aggressively, at one point a lot of people assume i have a tailoring shop of my own (God know I didn’t say that but most of them assumed) so flow with it, I took me sometime to perfect measurements so I literally get the customer and call one the tailors to come take measure or I go and bring a tailor to measure.

5). I Practiced How to Properly Take Measurement

After sometime I could handle that myself.

Alot more relieved, I don’t have to worry about how to measure people anymore, two months later someone gave me a job to handle all his wedding clothing.

The most exciting part then was I got to make cloths for foreigners that will be coming for the wedding, Sharply I came up with my brand name and got my Business card made. I deliver like 10 pair of Native Wears at the rate of 15,000 Naira Each, and made a cumulative profit of 50,000 After buying the materials and paying the tailors.

I was a happy man that week, beofore I knew what was happening alot of calls keep coming in calls like

I heard you made this wedding cloth

Can you handle my wedding clothing someone refer you.(hah why I took all and made more)

To save you the long story, in less than one year I was able to save 1,200,000

6). Start Tailoring Business

At this time I already have the customers so starting my own business now, I definitely know I was going to be successful.

I paid for a shop, bought machines and engage tailors to work for me, while i handle the marketing.

Final word:

The solution to wherever you want to achieve lie withing , the only limiting factor we have is our mind as long as you have the right mindset with good energy to match nothing stops you from achieving your goals.

Lastly the key to succeed in any business is marketing,and when your product is in demand profit is not far behind, learn to market the right way by taking any of our marketing courses click here to view all courses

Digital marketing is fast growing and it will continue to grow at a remarkable exponential rate.

What is means:

Nearly 80% of Business both online and online may depend on digital marketing for advertising and growth.

Here is how Digital Marketing is Evolving

Number 1). User Interest

According the Neil Patel Digital marketing is changing drastically. And sadly, you aren’t going to like a lot of the changes.

And no, I don’t mean change from a competition standpoint. You already know that each year marketing gets more expensive and more competitive. That’s just a given.

Just look at the graph above: that’s Google’s annual revenue. As you can see, during the last recession, Google made more and more money. They didn’t even have a down year.

If you want to beat Google, you have to shift your mindset. It’s not about understanding Google, it’s about understanding users.

Neil Patel

Now if you look at the latest algorithm updates, they are getting more complex and harder to beat. And it’s because technology is evolving so fast.

Google no longer has to just look at metrics like content and backlink count to figure out if a site ranks well. They can look at user metrics, such as:

• Are users spending more time on your site than the other ranked sites on Google?
• Are people bouncing off your site and heading back to the Google listing page?
• Are your brand queries increasing over time? Or do people not see you as a brand?
• Do people find your site more appealing… in other words, is your click-through-rate higher? Read Full Articles Here→→

Number 2). Digital Transformation

According to Digital Marketing Institute, the  rise of the internet and the proliferation of digital, not just as a technology, but as a media format, have had some profound and unexpected effects on 21st-century life.

While everyone expected that digital technology would make things faster what few people correctly predicted was the social impact that digital media, combined with online connectivity, would have.

Number 3). Data Is King in Digitization

The single, biggest ‘blind spot’ in marketing prior to digital transformation was the lack of high quality, actionable data for marketing experts to make decisions. Once a poster for a subway station was created, or a commercial for television was produced, there was no accurate way to engage the effectiveness of that marketing content. How many people saw that subway poster? How many people watched the commercial on television, let alone went out and bought the product strictly because of it?

Read Full Articles Here→→

Number 4).Automation Increases Pro-activity

Timing can be critical when it comes to influencing a purchasing decision. A consumer may be ‘on the fence’ about making a purchase, even getting so far as to take the preliminary steps to make a purchase, only to stop right at the shopping cart phase, before committing to an actual purchase.

Automation combined with metrics means that consumer behavior is being tracked, it can be addressed without necessarily requiring a human to supervise the activity and be lucky enough to catch it and react to it in time. Digital transformation now means that when certain data or actions are recognized, the software can act upon those conditions to send emails or personalized responses quickly, without needing to notify a human agent to act on a time sensitive issue.

This type of automation is now increasing as chatbots even take on the role of basic customer service support for simple tasks, improving marketing response and productivity. Read more

Number 5). Consumers Benefits

Webfx Reports that 4.2 billion people use the Internet? This means there are a plethora of people on the Internet looking for your products or services. That makes the benefits of Internet marketing to consumers (and businesses) immense.

But, how does Internet marketing benefit consumers?

On this page, we’ll tell you how consumers benefit from advertising and strategies you can use to market to consumers. If you need help creating a strong Internet marketing campaign, call us today at +2348052305886 we’re also available on whatsapp to speak with a strategist.

Regardless of the type of Internet marketing you choose for your business, you’re making yourself more visible and accessible by putting yourself out there. The best part is that you can start small with just a few focused objectives and then grow to optimize your site in other ways, especially since most of these strategies only require an investment of time. Read Full Articles Here→→