Paul
Business promotion is a life-line of every business, especially if you master the arts of selling using the internet.
In this article, I Will be Going Over 8 Best Practices to dominate the internet and sell more online. Make sure you Follow these guidelines at the end of reading this content and share with your friends.
Here are 8 Ways to Promote Any business online in 2022
Marketing Idea #1 – Optimize Your Website For Search Engines
This is for those who has a website
As you know before most people make their buying decision they tend to check the internet, in most cases. they search for that product or service on Google. First they try to collect as much information as they can about the product and then they search for vendors who sell that product. So, if your website is not appearing in Google search, that means you virtually do not exist.
Now i will show you how to fix this. Easy way to is to hire someone who can optimize your website for search engine but even in that case you need to be aware of the process, otherwise you might end up getting penalised by Google. For example, multiple broken links on your website and push your rank down on Google.
Marketing Idea #2 – List Your Products In Business Directories
Buyers search for vendors in popular business directories. If you sell B2B products, add a free listing on and These are popular business to business directories.
If you sell directly to customers, list free on Just Dial, Ask Me and Get It. These services offer mobile apps and attract huge traffic. You can list services as well on these sites for free. If you sell Software then SoftwareSuggest is a very good directory. It lists softwares in various categories like HR, CRM, ERP, etc.
Marketing Idea #3 – List On Google My Business (Local Business Listing)
Google is making search personal and now displays results that are tailored for your location. For example, if you search for a McDonalds, it will show you the one in your city with a map. So, it has almost become mandatory for a business to get listed on Google Local.
Google has made it easy to add & manage your location on map. You can also manage your Google Plus profile from the same place. Just head over to Google My Business and claim your listing. If you don’t have a physical shop, you can even add your office location and give details about your business.
Marketing Idea #4 – Use The Power Of Social Media
To start with, you should create profiles on Facebook, Twitter and Linkedin. This will not only help you get more customers but you can engage them and get quality feedback from them about your products or services. ProfitBooks’ Twitter & FaceBook page alone amounts for 20% of our total traffic. Facebook market place
Marketing Idea #5 – Answer Questions
When people are stuck and looking to solve their pain point, they turn up to specific forums on Internet. QnA sites like Quora and Yahoo Answers are popular places where you can find new customers. People also post their questions on Linkedin Groups.
So how can you benefit from it? Create accounts on these sites and start searching for your product or service. For example, I will search for ‘Accounting Software’ as I want to create awareness about ProfitBooks. You will get lot of questions related to your product. People might be asking about the top companies that sell this product or comparisons between different products and so on.
Marketing Idea #6 – Attend Networking Events/Meetups
Events/Expos/Meetups are the great places to expand your network and find new customers. Just search for “business events in (your city)” and Google with come up with list of upcoming events. Check AllEvents.in for events in various categories. Most of these events are free and attract customers as well as distributors/resellers/consultants.
Marketing Idea #7 – Showcase Your Product on YouTube
Did you know that over 4 billion videos are played on YouTube daily? This number is growing every passing day. So, it makes a whole lot of sense to upload a video about your product or service right away! Best part is, this video will appear in search results as well giving your product more visibility.
Marketing Idea #8 – Offer A Deal On affiliate site
Selar .co
This is how it works – You will contact Groupon and their executives will meet you at your office. Then, you have to agree on a good discount (more than 30%) and commission percentage that will go to Groupon. Once this is done, Groupon will do the promotion for you. They have a huge database of registered users. Process will be more or less similar in case of other deal sites.
Now the big question – Will offering heavy discounts affect my brand? Well, every big brand out there is offering discounts in the name of Diwali offer, Mother’s Day, Father’s Day and every small event you never cared about before. So relax and focus on getting customers.
Conclusion
There can be more than just 8 free ways of promoting your business. All you have to do is to think out of the box and be creative. Some of the tactics mentioned above will yield results instantly and some of them might take it weeks if not months before you start seeing results. But they are will be worth the wait.
If you don’t have big bucks to spend on marketing, you have to invest your time to promote your business. I’ve seen lot of businesses that succeeded with ZERO marketing budget.
